Will Google introduce Texas Instruments’ prototype on the market?

Posted by Krzysztof on February 28th, 2008 at 10:12pm Comments

As British internet site of The Telegraph reported some time ago, Google may have reasons to create its own mobile brand. Taking an iPhone as an example of binding Apple customers with its brand, Google may want to have its own “platform” for its customers to use Google’s numerous applications eg. Google Earth or YouTube on the move.

Similarly to Apple Google was supposed to make its platform available for third software developers to create additional features to already existing Google applications. That first complete, open and free platform named Android after a company Google acquired in 2005 has already been introduced by the Open Handset Alliance around 5 or 6 weeks ago. The Android SDK has been updated since then. The members of the Open Handset Alliance are hoping that the first hardware platform running Android is going to be introduced in the second half of 2008. Texas Instruments has been showcasing its Android prototype at this year’s Mobile World Congress in Barcelona.

The Telegraph further said that the most likely partners to work with Google are Verizon and Nextel.

France Telecom was also taken into consideration as a possible handset provider, however, officially denied any involvement with Google on that matter. Google has also signed a contract with Vodafone to provide its software on their handsets. Another mobile service provider that is seen as a potential Google’s cooperator is the German operator T-mobile. According to www.brighthand.com T-mobile’s CEO Hamid Akhavan in a press conference on Monday, announced that his company will release a smartphone running Android during the fourth quarter of 2008. Samsung also announced at the Mobile World Congress in Barcelona its readiness to introduce a handset running Android early next year. LG’s vice president for marketing strategy Chang Ma told Reuters: “We will bring it out late in 2008 or early 2009,”. HTC’s CEO Peter Chou has also committed his company to release two or three smartphones running Android later this year.

In the light of all of these plans would we really need a new mobile brand to watch YouTube videos on the move? That would definitely increase Google’s brand awareness in the world.

Thanks to: www.brighthand.com
www.telegraph.co.uk

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3. Google Android vs Apple iPhone: Take two
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5. Google Downplays Google Phone Development

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