July 11, 2008 by dennis
Maybe it’s Rogers’ decision to offer a special dataplan to customers for a limited time that’s generating unexpected sales, or maybe they’ve underestimated Canadians’ lust for the device, but it appears that there might not be enough iPhones for everyone.
Rogers‘ Ste Catherine flagship store in Montreal ran out of 16GB iPhones about 2 hours after opening its doors at 8am. According to a store manager new stock should be delivered within two days. Quantities of 8GB iPhones were very limited at 1:30pm and folks at the back of the line were warned that they might not be able to get an iPhone at all today, at least not from this store.
Did anyone see anything similar in other cities?
UPDATE: Halifax and Ottawa are sold out of iPhones, Bloomberg is reporting. CBC says Toronto’s Rogers flagship store only had 100 units for sale (and is also sold out at this stage). However Rogers’ Director of Corporate Communications Elizabeth Hamilton states that the company “received more [3G] iPhones from Apple than it asked for“, so it seems that the demand was clearly underestimated.
- iPhone 3G Launch in Montreal
- Rogers spent $85 million CAD on promoting the iPhone in Canada last quarter
- One Dollar iPhones in Canada
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