One in three iPhone users utilize GPS

Posted by james on February 8th, 2009 at 06:01am Comments

Mobile social network Limbo released a Mobile Advertising Report for Q4 2008.

According to the report, iPhone users are more than twice as likely as non-iPhone users to browse the mobile Web and more than three times as likely to use a location-based service (LBS) or a location-based social network. More than 80 percent of iPhone users take advantage of non-voice mobile data services.

And here’s an interesting statistic: apparently, iPhone users are four times as likely to recall LBS ads as non-iPhone users. While 33 percent of mobile consumers recall seeing mobile advertisements this quarter, 41 percent of iPhone users recall seeing mobile ads. The vast majority of these ads were seen in SMS text messages, twice as much as mobile Web ads, which are the second most common mobile ad viewed.

The full report is available for free by e-mailing mar@limbo.com .

 

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