Rogers spent $85 million CAD on promoting the iPhone in Canada last quarter
February 19, 2009 by james
According to Bloomberg, Rogers, Canadian exclusive distributor of the Apple iPhone 3G, has spent over $85,000,000 Canadian (=~$67.7 million USD) to promote the iPhone and other smartphones in Q4 2008.
Due to these spendings their profits were only 26 cents a share, while analysts expected gains of 45 cents a share.
As a result Rogers shares fell in value by 7.7 percent, or $2.65 a share, down to $31.70 yesterday.
Rogers, a bit of advice for you (we know you’re reading this): STOP the annoying iPhone 3G ads on TV (we all really know that it exists after seeing TV ads for about a hundred times!). DROP the monthly plan price (since many people can’t afford that!). And maybe you’ll stop losing money (you, monopolist, you!).
Related posts:
- Rogers unveils unlimited on-device mobile browsing plan in Canada: iPhone not far away?
- iPhone confirmed for Rogers Wireless in Canada. Again.
- iPhone in Canada for $199/299 with 3 year contract: Rogers announcement
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