Rogers spent $85 million CAD on promoting the iPhone in Canada last quarter
February 19, 2009 by James
According to Bloomberg, Rogers, Canadian exclusive distributor of the Apple iPhone 3G, has spent over $85,000,000 Canadian (=~$67.7 million USD) to promote the iPhone and other smartphones in Q4 2008.
Due to these spendings their profits were only 26 cents a share, while analysts expected gains of 45 cents a share.
As a result Rogers shares fell in value by 7.7 percent, or $2.65 a share, down to $31.70 yesterday.
Rogers, a bit of advice for you (we know you’re reading this): STOP the annoying iPhone 3G ads on TV (we all really know that it exists after seeing TV ads for about a hundred times!). DROP the monthly plan price (since many people can’t afford that!). And maybe you’ll stop losing money (you, monopolist, you!).
Tags: app, Apple, apps, Canada, iPhone, News, OS, Rogers
Related posts:
- iPhone confirmed for Rogers Wireless in Canada. Again.
- Would Rogers offer unlimited iPhone data plans in Canada?
- iPhone in Canada for $199/299 with 3 year contract: Rogers announcement
Rogers spent $85 million CAD on promoting the iPhone in Canada last quarter
Article by James
My name is James Farlow, I'm 23 years of age, attending university in computers engineering and apart of that I enjoy blogging here and now for a few sites. The phone that I currently use is a custom modded white iPhone 4 but am really looking forward to iPhone 5.
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