March 9, 2010 by Anita
Great news for all those basketball fans out there that is ready to get their hands on the March Madness iPhone app, as they are in for a big surprise. The popular app does include live streaming of the NCAA Tournament, the new surprise is now it will support streaming over 3G and Wi-Fi so all fans can enjoy the game. The 3G is a very welcome change from what was available years prior.
On the other hand, the new app will cost a bit more as well. Instead of paying $4.99 like last year, the app will now cost $9.99. Fans will be able to download the “lite” version free but the free version will not have live streaming. It will provide the box scores and the highlights.
The NCAA March Madness on Demand app will start covering the games on March 14 with the show selecting the teams and will end after the tournament.
For the increase in the price tag, you can thank CBS and the iPhone carrier AT&T for making a deal, even though at one time the additional strain on the data network was not appealing to AT&T but now the extra revenue is appealing.
Sr. Vice President and GM, CBS Mobile, Rob Gelick stated, “The CBS Sports Mobile 2010 March Madness products appeal to both casual and diehard fans, keeping them connected to the action via live video and highlights, news, scores, and brackets. Last year CBS Sports Mobile witnessed a huge appetite for mobile video when we were the first to stream live sports events over the iPhone, and this year, by including Wi-Fi and 3G, we expect that appetite, and audience, to grow even more.”
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